Learning along the way
The Real ROI of Admission Open Houses
NOVEMBER 7, 2025
Admission teams spend weeks planning open houses – but are you measuring the right thing? Attendance is easy to count. Emotional impact is not. This admission season, the most successful schools are redesigning open houses around experience, story, and student engagement – not just logistics. Here’s how to make your event stand out (and actually matter).
Why Your School Needs Internal Talking Points
OCTOBER 23, 2025
Does your school team have internal talking points? If not, you should. Learn what they are – and why not having them might be costing you mission-fit families.
6 Tips for Strategically Blending Content & Design
OCTOBER 9, 2025
You can have stunning design. You can have great content. But if they’re not built from the same strategy, your message falls flat. Here are six ways to make sure every touchpoint says exactly what you mean it to.
From Sticker Shock to ROI: How Schools Can Reframe the Tuition Conversation
OCTOBER 2, 2025
Independent school tuition is expensive and for most families, the cost is a stretch at best and a sacrifice at worst. So before they even consider the cost, they need to know why the investment is worth it.
Is Your School’s Story Clear or Just More Noise?
SEPTEMBER 12, 2025
Too often, school’s lean on abstract statements like, “We nurture global citizens with a love of lifelong learning.” It sounds cool, but the problem is, parents can’t picture it.
The One Question Every Parent is Really Asking
SEPTEMBER 2, 2025
Parents may ask about curriculum, sports, or class size, but underneath it all they’re really asking one thing. Here’s how you can answer that question in ways that build trust and connectinon.