Launching a new Athenian look in print
Challenge
The Athenian School wanted to produce their annual school magazine in summer 2025—a project that would serve as one of the first public showcases of their new visual identity. The magazine needed to align seamlessly with the refreshed brand and feel like an intentional part of the broader launch. With a tight timeline and high expectations, Athenian turned to us to lead the design. Not only were we already deeply involved in the rebrand and website redesign process, but we also brought extensive experience designing publications for schools—making us the right partner to help them bring this high-profile piece to life, on deadline and on brand.
Strategy
Once the timeline was confirmed, we got to work immediately. With a fast-approaching deadline, we took an agile approach—laying out content as it arrived and building the publication piece by piece. This allowed us to keep momentum while staying flexible with evolving drafts and final edits. As we designed, we thoughtfully integrated Athenian’s bold new brand elements—color palette, typography, and graphic treatments—bringing fresh energy to recurring features and giving the magazine a cohesive, modern look. The result was a publication that not only met the deadline, but also brought the new brand to life in a dynamic and engaging way.
Impact
The finished magazine was mailed to over 2,000 members of the Athenian community in late summer and early fall, serving as both a celebration of the school year and a vibrant introduction to the new brand. From current faculty to alumni, the publication is a widely read and eagerly anticipated piece of school storytelling. With its refreshed design and compelling content, the magazine not only reinforced Athenian’s updated visual identity but also deepened community connection, making it a standout piece of collateral in their annual communications.
NOTE: In some cases, photos have been replaced with stock imagery to preserve student privacy and content has been replaced with lorem ipsum.