Strategic vision + creative execution.

We are both strategists and designers.

We partner with schools to help shape and define their brand story and translate it into messaging, visuals, and materials that make an impact. 

Our work starts with strategy, uncovering what makes a school distinct and unique, and flows into the creation of print and digital touchpoints that connect with families.

Why Schoolhouse Creative?

REAL SCHOOL EXPERIENCE

With over a decade of experience at a K-8 independent school, we understand the unique challenges schools face from the inside.

STRATEGIC + CREATIVE EXPERTISE

We bridge big-picture strategy with hands-on execution, bringing both the vision and tools to tell each story well.

SEAMLESS COLLABORATION

We are experienced partners who deliver high-quality work without extra training or oversight, helping your team move faster and smarter.

The schools we work with aren’t just clients. They’re partners.

We’ve had the privilege of collaborating with independent schools across the country, and each project has been a meaningful extension of the mission-driven work they do every day. 

What they say

"Working with Sophie is a pleasure. We were so lucky to find her. She is a very talented graphic designer who also clearly communicates and manages timelines to make sure you hit your deadlines and make your goals. I appreciate her partnership, her skill sets, and her perspective."

EILEEN GALVIN
COMMUNICATIONS DIRECTOR, FRIENDS SCHOOL OF MINNESOTA

Sophie Shulman

Founder | Creative Director

Sophie brings over a decade of in-house experience leading marketing and communications at an independent K-8 school in the Bay Area. After seeing firsthand how small and overstretched many school marcom teams are, she realized she could make a greater impact by serving as an extension of those teams – offering deep expertise without the need for extra training or oversight. Sophie is passionate about blending her creative skills with her love for education, helping schools tell their stories clearly, strategically, and creatively.